Brand Development

Connect with your customers!

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What Is Brand Image?

Brand image is the perception of customers about a particular brand. Image of any brand tends to develop over time. Brand image is formed in the minds of customers based upon the experience and interaction of the customers with the brand, interactions can take place in different ways and not necessarily only the buying or using of the product and service.

Why Develop a Brand Identity?

Strong Branding Makes You Memorable
While many consumers take the time to research and compare options, others choose whatever they happen to recognize. It is for this reason, established companies like Coca-Cola, Starbucks and KFC spend billions a year on advertising.
Brand Recognition Builds Trust

Another less obvious benefit of perfecting brand identity? A smartly designed website can make your company appear stronger and bigger than competitors. Customers tend to place greater trust in more established companies.
Strong Branding Filters Out Bad Leads

Next, curating a strong brand identity filters leads on your behalf. The reality is you don't want to do business with everyone; you want to do business with the people who are most aligned with your core values. The reason being? Those individuals will be your best customers.
Brand Identity Supports Product Launches

No matter your vertical, opportunities to introduce new products and services to the marketplace will always exist. Listening to customers, anticipating their wants and creating innovative solutions is good business. The question is always: Can we afford to introduce something new right now?

How to Strengthen Your Brand Identity

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Take a Visual Inventory

Are you using the same logo version across all platforms? How about your fonts, color schemes, photography and other design elements? Are they consistent and are they accurately representing the prices you charge?

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Analyze Messaging

Is your website's content an accurate representation of who you are as a company? Does your messaging have a clear point of view, and is it consistent across all platforms? Are you providing material for each stage of the Buyer's Journey.

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Create a Game Plan

Are there things you can update yourself right now, to at least make it more cohesive? If bigger changes are needed, what is your budget?

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Get Staff On Board

Brand is about more than appearance, it's the experience customers have when interacting with any facet of your company. Embody your brand values as a team.

Make Your Brand 
STAND OUT

As previously discussed, the question isn't whether or not you have a brand -- the question is whether or not it's the one you really want. A strong brand identity can both initially attract customers to you and keep them coming back for more.

Due to increasing online competition, having a distinct identity and message has never been more important. The companies who take the time to really get clear on what they stand for, and communicate it in a way that makes people care, will always have a competitive edge.

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